By Deepak Bharara*
Employee engagement is a fundamental concept in the effort to understand and describe the relationship between an organization and its employees – both qualitatively and quantitatively.
Employee engagement has evolved drastically over the years and today it is more about an individual experience where one size fits all does not work.
Employee engagement begins with the leader, and a strong leader can make the team succeed and thrive. The role of a leader is to create a workforce that is just not happy but engaged and motivated to do the job passionately.
Measuring employee engagement helps you to know how committed the employees are towards the business and its success. If employees are motivated they tend to emotionally invest more time to do quality jobs.
When employees are engaged the workplace environment becomes very positive. It helps to build trust across and remove internal conflicts, as all employees are aligned and perusing common organizational goals. The benefits of engaged employees have a trickle-down effect throughout the entire company.
To ensure effective engagement the following steps are required:
- Clear vision and goals;
- Make employees committed to the job role – set attainable short term targets and then gradually move to long term goals;
- Create healthy sync between organizational and personal goals;
- Keep the Motivation level high – stress-free working;
- Allow them to work, experiment and learn through mistakes;
- Promote team working;
- Be transparent and communicate effectively;
- Impart the requisite skills required for performing the job;
- Reward and recognize people who are fully engaged and committed;
- Listen to and act on the employee feedback;
- Have to focus on personal development – have regular interaction.
To measure effective engagement one can use any of the following tools:
- Tiny pulse survey;
- Culture amp to measure sentiments;
- Gallup study;
- Ideas and suggestions;
- Employee surveys;
- People analytics and employee engagement software;
- eNPS – employee net promoter score;
- Idone – this helps others to know what the individual has done and contributed today;
- Mood meter – to reflect the moods of employees;
- Exit Interviews Voice – Glassdoor
To improve employee engagement, the first step is to determine the gaps basis employees’ engagement survey and then reinforce the strategies to bridge those gaps.
Use of technology is strongly recommended to capture employee engagement levels in a multigenerational workforce era. It is faster, effective and user-friendly.
In conclusion, engaged employees mean increase in productivity and profit and shareholder margins, and also customer satisfaction, making the organization a preferred employer. Engaged employees use the 5 C’s – Care, Connect, Coach, Contribute and Congratulate.
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek
* Deepak Bharara, Director, People A2Z